sirtraver
ESEN

Visual identity · 2026 · Concept project

COLORSPLASH

A concept identity for a paint brand: a geometric monogram, four colours and a system connecting packaging, communication and retail space.

Discipline
Visual identity
Year
2026
Deliverables
Visual identity, Packaging, Brand communication, Retail application
Tools
Affinity · ChatGPT

The project

A concept identity for a paint brand. The presentation follows the brand through its packaging, communication and retail applications.

Visual system

A monogram built from the initials CS is paired with cyan, magenta, yellow and black. The name and colour codes follow a shared structure across the four paint tins.

Applications

Paint tins, a presentation box, communication pieces and a store display show the system at different scales. The campaign is built around the message “Paint it”.

Select an image to explore the details.

White COLORSPLASH logo on a cyan background.
White COLORSPLASH logo on a cyan background.
CS monogram variants, four-colour palette and identity typefaces.
CS monogram variants, four-colour palette and identity typefaces.
Four COLORSPLASH paint tins in yellow, cyan, magenta and black.
Four COLORSPLASH paint tins in yellow, cyan, magenta and black.
Four Paint it campaign visuals with cyan, magenta, yellow and black interiors.
Four Paint it campaign visuals with cyan, magenta, yellow and black interiors.
Presentation box with paint tins and COLORSPLASH printed materials.
Presentation box with paint tins and COLORSPLASH printed materials.
Retail display with paint tins grouped by colour and the Paint it message.
Retail display with paint tins grouped by colour and the Paint it message.

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